This strategy is based on the philosophy of taking small steps in a consistent stride to achieve great results in your online marketing. Each step is purposefully designed to slowly attract and move customers through a comfortable path in order to reach a conclusive sale.
STEP 1: AWARENESS
Step One is about creating awareness, to hook people who are interested in, and searching for your content. These are generally videos that are helping people find solutions to problems that are relevant and aligned with your product and service.
After viewing this video, curiosity sets in the mind of the viewer and they will want to know more about who you are, so this brings us
onto step two.
STEP 2: INTRODUCTION
This next step is designed to establish a powerful personal connection with your customer. This video is all about you, your story; this is a critically important piece because people buy from people!
Now that you’ve established a personal connection with the viewer, enter Step Three which is all establishing professional credibility with your customer. It builds trust and begins to establish your business relevance.
STEP 3: CREDIBILITY
At this point in the process, the customer has developed a personal connection with you and understands that he or she can trust
you and what you do.
Having gained enough momentum and interest in your customers mind now is the time to introduce your products and services on step four.
STEP 4: PRODUCT
This creates an opportune moment to use video to show what you do and how you do it. It’s about how you magically add value to people who require your professional expertise or company’s products and solutions.
By now you should have been able to convince your customer and closed a sale but they may be those who may be still be asking if you will be able to deliver on your promise.
STEP 5: TESTIMONIALS
And this brings to Step Five, which is the testimonial video. This video uses your current satisfied customers that have experienced your products and services and are so happy that they would be willing to share how your product has worked for them and what the benefits were. This moves the viewer from being a curious and interested party, to a most valued client.
It is important to note that the most valuable customer ever is the one you already have, so you have to keep offering great value into the life and business of your existing clients.
STEP 6: CUSTOMER RETENTION
Step Six, is an ongoing process through which you communicate valuable information about new developments product service and maintenance programs. This will keep you relevant and top of mind with them ensuring client satisfaction.
Conclusion
This in a nutshell describes my simple and effective Six Step Video Marketing Strategy and how I create industry experts one video at a time. Contact me right away to consult with you in developing this amazing online video plan that automatically generates new clients, converts and develops inspiring fans for continuing business success.
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